Services

WRITER – COPYWRITER – DESIGNER – CONSULTANT – EDITOR


Work with an experienced professional:  writer, designer, consultant, editor. Whether for a business organization, non-profit, association, or for an individual, depending, an independent and experienced professional will serve you well. Freelance. Lower cost. Focused on efficiency and performance. If you need a consultant for a project, need editing or polishing of existing materials, go no further. Want a better design and layout, a new look or identity, new logo or images or illustration, a dynamic tag line? You’re at the right place. Experts in branding. Or working with you to create most any type of print or digital communication from scratch, we will do that.

On choosing writers and copywriters, from the master…

Need or want help with organizational materials?



“Hire people who are better than you are (at writing and creating), then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

David Ogilvy, the “Father of American Advertising”

A world of services...

A World of Professional, Creative Services: 

Support Services

Copywriter services solely or coupled with graphic designer & illustrator services, ranging to full production, electronic or printing, possibly through distribution, A to Z…Single services or projects to comprehensive services, on-going management of identity, communications, branding…

CLIENT LETTER:  “He (Don Calderwood) is creative, quickly understands what must be done, generates fresh ideas, offers good suggestions, and is very professional.” 
 – – Robert Ambros, former owner/CEO, Emergency Response Center, Cleveland, Ohio
  ALL LETTERS SHOWN ARE ON FILE

Copywriting, Publication Design, Writing and Editing Services


“We have gained national recognition in our field, won awards for some of our end-user literature, and continue to move up in the national rankings…”
– – VP & General Manager, national wholesale service firm, Cleveland, Ohio

“It is our pleasure to endorse your services to our company. The brochures, letterhead, and newsletters that you have produced for us exceeded any expectations that we had. We’ve had nothing but compliments on the quality and content of our brochure and newsletters.”
– – G. Oesch, President, 21st Century Alarm/Data, Salem, Ohio

Writers and writing services, copywriting
Website services

Website Services

Complete website services from A to Z, providing “hands-on” services, actively engaged and creating consistent, managed content (copywriter and graphic designer services) with ease of navigation. Designs, redesigns, editing, Search Engine Optimization (SEO) – see below.


Offset System Services Corp., (11 year client; not currently):
“It took a while but I made the biggest sale in the company’s history from an inquiry that came from them finding my website on the internet. In the course of our work over the years, we expanded our market to include Mexico and Canada, and we have customers now in both areas. Thanks for your expert work.”
 – – Colin Stuart, President, Offset System Service Corp., Harvard, Illinois
(Website now located there is not the one commented upon)

American Molded Plastic

“I’m real happy since you redid my website geared to search engines – many inquiries and sales ever since. You came highly recommended, and I sure know why. Thanks! “
 – – Ray Allen, President, American Molded Plastic, Inc., Newton Falls, Ohio


“You were able to immediately place us on Google’s first page with your ideas and help us get better placement on all the major search engines. Your work was precise, concise, and very effective.” 
 – – Bill Truax, President, Truefield Enterprises, Inc., Chagrin Falls, Ohio

Search Engine Optimization Expertise

Don Calderwood
Professional Internet Marketer Course, November 17, 2012 Certificate
“SEO in Practice”
Score: 100 of 100
Copywriting applied to websites. Organic SEO.
Proven results in content generating positioning,
applied to original websites or editing of existing copy on websites. 

SEO Expertise
Newsletters writer, designer, producer

Newsletter writers, production design, graphic design, through print production

Newsletters: Custom newsletters, copywriting geared to your specific objectives, from copywriting to graphic design to production of a newsletter for companies, for customers or for in-house, and associations and others. Copywriter services solely, to full service, design to print. PRINT ONLY. (Writing for email newsletters solely – no formatting, production, design, etc.).

“We are glad to endorse you, everyone mentions the newsletter to us all the time, how wonderful they are written and look. We love our newsletters. We are really glad to have you doing them. Thank you so much!”
— Kev & Jeanne Lusson, Kevs Body & Custom, Inc.,
Rice Lake (Brill), Wisconsin, Auto Body Shop, 1000 printed newsletters quarterly

“I am extremely proud that our newsletter has been recognized for the fine publication that it is, and I know that the entire membership shares this feeling with me.”  
– – Security association president.
 

Brochures

Brochures of all types: general capabilities, individual product/service. how to, events, etc. – copywriter, designer, producer.  

“The brochure you designed and produced, from scratch, is nothing less than a first class job at an excellent price. Thank you. Your advice in every area we’ve discussed, even though you’re not an expert in our field, has been right on target. In fact, your creativity is evident in everything you’ve done, from logos to letters.”

— P. Gray, President, Service Firm, Cleveland, Ohio

Event brochure
Advertising, logo, materials, design

Advertising, Advertising Design, Press Releases, Materials

Advertising copy, copywriter services solely to advertising design and production, creative ads for newspapers, magazines, trade magazines, directories, websites, along with press releases, backgrounders, bios, histories, etc.

Graphic Design by Kristen Stuart, Lodestar Visions
Copywriting by Don Calderwood

Logos, Logo Design, Tag Lines

We provide custom logos for businesses, corporations, companies, and associations, carefully crafted from a marketing vantage point, with positioning tag lines and elements, geared to objectives, working with an experienced copywriter and logo graphic designer.


Security Source logo
Logo as part of branding

Branding, Positioning, Image Management

Identity, one of the most critical areas for business or organizational success. We harness the power, let it loose, and manage the process to help a client win. All organizational materials, from A to Z produced: logo, tag line, website, brochures, ads, press releases, et. al.

Association Management Support Services

We provide experienced, award-winning, multiple  services to state and regional associations, non-profits, just short of full association management services. Short term, temporary, or long term help.

“It is obvious that your hard work, diligence, and perseverance has paid off in helping us… Most importantly, and with great pride, we’ve just been awarded “Website of the Year…”
– – Ray Hewitt, Chair, ASIS International, Cleveland Chapter. Subsequently 7 Website 1st Place Awards,
One 1st Place Newsletter Award

“I am extremely proud that our newsletter has been recognized for the fine publication that it is, and I know that the entire membership shares this feeling with me.”  
– – Security association president.

People at a meeting
Services to Professional Security

Services for the Security Industry

We have a fair number of security clients, past and present, in an industry of professional security that is difficult to promote well. But that’s exactly what we do.