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- Serving the U.S. - Located in Painesville Township in
the Greater Cleveland Area, Northeast Ohio
Welcome to...
Hawkeye Services
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Client Letter
"It is our pleasure to endorse your services to our
company. The brochures, letterhead, and newsletters
that you have produced for us exceeded any expectations that we had.
We've had nothing but compliments on the quality and content of our
brochure and newsletters."
- - G. Oesch, Pres., Sales, Installation, and Service Co.
Letter on file
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3 National Awards for
brochures/booklets for a Client of Hawkeye Services
Details? Go to:
Awards
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Client Letter
"We have gained national
recognition in our field, won awards for some of our end-user literature,
and
continue to move up
in the national rankings..."
- - J.
Osborne, VP & Gen. Manager,
national wholesale
service firm
Letter on file
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00110900
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Client Letter
"I just wanted to
let you know how very much I appreciate the fine work you've done for
us. The brochure you designed and produced, from scratch, is nothing
less than a first class job at an excellent price. Thank you. Your
advice in every area we've discussed, even though you're not an expert
in our field, has been right on target.
In fact, your creativity is
evident in everything you've done, from logos to letters."
- - P.
Gray, CEO, professional service firm
Letter on file
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Service
Brochures
Company - Organizational
- Event
Product, Service, or Capabilities Brochures
Experienced brochure design, layout, text writing or copywriting, images, through printing |
Brochure writer, producer
Brochures produced for:
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Companies
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Organizations
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Associations
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Non-profits
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 If you entered my
website on this page,
be sure to see overall capabilities on the Home page, Experience page,
etc.; links above.
Looking for a
freelance brochure writer, copywriter, producer?
You have been successful. Welcome...
Brochure Objectives
A brochure starts with
objectives - it's not an end in itself. What do you want to accomplish?
A well done brochure can be a veritable workhorse, helping you to
accomplish your mission, objectives, and goals, by communicating through
text and images, colors and paper. Tangibly, it delivers a "feel."
A brochure can work hard for you and over a relatively long period,
delivering on your objectives if it is done well.
However, this
ONLY happens when a brochure is done well.
You must avoid negatives.
When a brochure:
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has spelling
or grammar errors;
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has writing
that is geared above the audience comprehension level (a
Flesch-Kincaid Scale score that is too high);
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badly done
images that are skewed, off, blurred, stretched, inappropriate to
the message that should be communicated;
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uses colors
incorrectly, when colors clash, detract from the message or are in
conflict with it, organizational identity is not followed or in
conflict;
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when the
writing is unclear or confusing, convoluted, off the mark, in an
inappropriate style, inappropriately esoteric or filled with jargon;
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when the
printing isn't sharp and the paper is marginal, wrong for the image
and message, the folds off the mark, creases resulting from lack of
scoring or incorrect scoring and folding;
To avoid these
negatives and the negative consequences that result, hire a professional
to write, edit, and produce a quality brochure.
OBJECTIVES:
Examples of objectives below might be
for a sales company, so apply the ideas creatively to your organization
if it is not. An
effective brochure helps you to meet objectives in myriad ways. What
are the
objectives?
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Communicate. You already know the reasons to do this.
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Build a more positive image for your company, products, and services.
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Keep your name in front of customers and selected prospects.
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Develop interest in add-ons, upgrades, added services and products, new
products or services.
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Introduce new ideas, new applications, and new methods.
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Remind them of all your products or services; memories are short. Cross
selling.
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Gain an edge over competitors.
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Show customers how to get the most from your services and people.
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Solve recurring problems in your customers use of your services, prevent
problems, or deal with them effectively.
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Help to increase your customer retention
by communicating effectively.
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Add to your selling arsenal.
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Give a boost to the many different facets of your organization.
CLICK THE PHOTO IMAGES BELOW FOR A LARGER VIEW
AND MORE DETAIL
Multi-fold horizontal, Offset System,
cover, click image
Offset System, first fold open, below,
click image
Offset System, second fold, fully open,
below, click image
Those are a few examples.
And do you know the single most
important aspect of a brochure, where the most thought, care, and
time should be spent to get the most impact for your objectives?
How may I help you?
Please contact
me to help you
achieve your objectives by using brochures
effectively. For more information on brochures and for contact info, click here >
MORE on brochures
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